Posts tagged "facebook"

Homebase launches social media offering

Source: Mintel 03-10-2011

Home and DIY specialist Homebase is to improve its social media presence as it launches pages on Twitter, Facebook and YouTube.

The retailer is to launch its official Facebook page as well as two Twitter accounts, one of which will be dedicated to answering customer service queries.

An existing YouTube channel has been re-launched with a new look and updated video content.

Homebase says it hopes its new pages will provide inspiration to cash-strapped shoppers as the DIY sector struggles to overcome economic difficulty.

To celebrate the new social media offerings, Homebase will be offering anyone who ‘likes’ its Facebook page 30 extra Nectar points on their next purchase as a means of marking Homebase’s 30th anniversary this year. Further Nectar campaigns will also be launched throughout the year and into 2012.

The announcement follows news of success of its in-store interactive touch screens, a digital media solution which allows customers to upload photos of rooms in their homes in order to visualise how these spaces would look alongside products from the retailer’s selection of bathroom, bedroom, living room or kitchen ranges.

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